In both competition and fashion arenas, German giants PUMA have developed a sporting and streetwear heritage fit to rival anyone. Since their founding in 1948, they’ve innovated in athletics, football, basketball, golf, tennis, running, and more, adding whole rosters of professional players and artist collaborations to their docket and building a substantial collection of performance and comfort materials that they can tune with ease.
PUMA’s landmark expansion from sport shoes to apparel happened in the late 60s, and soon their signature logo would be visible on both team and street threads, combining the classic PUMA Formstrip with modern casual clothing design. The streetwear cat was out of the bag, and what would follow was a storm of lifestyle and running shoes with comfort technologies, from the b-ball-inspired Clyde to the easy-going Rider series. When you see the iconic Cat, you can be sure of efficient, comfy construction and slick, sporty style worthy of the heritage.
Puma Suede Classic+
Pop culture has been forever impacted by the legend of the PUMA Suede, so you’ll be stepping into a slice of history when you put on the Puma Suede Classic+ shoe in Team Regal Red, offering up a clean colour-contrast design for a striking street look.
Puma Suede Classic Eco - Team Regal Red/White
The Puma Suede was ignited in the late 60s and still invigorates today. Worn by athletic greats such as basketball's Walt 'Clyde' Frazier and the track 's Tommie Smith, it rose to new levels of fame in the early days of b-boys and funk beats. As this underground music scene rose to the street surface, the Puma Suede started making moves among break dance crews and hip-hop club-goers.
This revolution, like others, disrupted the norm. It followed the logic of the decade. And so did PUMA. Puma felt the culture shift beneath their feet from strict convention into self-expression. They responded by translating sports gear into street wear.
The Puma Suede tells the story of sport-inspired style. This time-honoured member of the PUMA Archive continues to evolve with the times while maintaining its smooth silhouette, swagger and grit. The Puma Suede proves that no matter the decade, the city, the continent -style can be revolutionary.
Early break dance crews whole-heartedly adopted the Puma Suede for its sweet tread and smooth, classic look. Basketball legend Walt 'Clyde' Frazier inspired PUMA's infamous 'Clyde' silhouette and made some of his best moves in the Puma Suede.
'B-Boy' is short for 'break-boy ' as in 'a break dancing boy'. A growing number of 'B-Girls' are currently on the rise. In a past life, the Puma Suede was a sport hero: In 1968, it was worn by track and field champion Tommie Smith at the Summer Games.
'Airtracks' are said to be the toughest and most dangerous break dance moves in existence - cue the Puma Suede treads for traction and take-off.
Puma
Terrace Culture
From Sergio Tacchini tracksuits and adidas Sambas to Weekend Offender parkas and Umbro bucket hats, our Terrace Culture collection features the retro icons you know and love alongside more modern interpretations of the Casuals style.
Terrace culture has its origins in the overseas adventures of British football fans in the late 70s and early 80s, with fashion-conscious supporters bringing some of the best gear they encountered on European away days back to the UK. Combining the classiest tops and trainers from abroad with staples from closer to home, they created a look that’s persisted through the decades and spread across the world.
With roots in Liverpool, Manchester, Leeds, and London and regional variations around the country, there’s a vast mixture of influences at play in terrace culture. As you’d expect from a scene that emerged out of club football, it’s competitive by nature. That means no hard and fast rules as to what goes with what – the only aim is to look sharper than anyone else.
Terrace culture has its origins in the overseas adventures of British football fans in the late 70s and early 80s, with fashion-conscious supporters bringing some of the best gear they encountered on European away days back to the UK. Combining the classiest tops and trainers from abroad with staples from closer to home, they created a look that’s persisted through the decades and spread across the world.
With roots in Liverpool, Manchester, Leeds, and London and regional variations around the country, there’s a vast mixture of influences at play in terrace culture. As you’d expect from a scene that emerged out of club football, it’s competitive by nature. That means no hard and fast rules as to what goes with what – the only aim is to look sharper than anyone else.
Suede
The PUMA Suede has had a few names in its time. In its journey from the US to Europe, it’s been called the Clyde, the States, and finally the Suede, but of course it’s not just the name that’s changed. Since its creation and Olympic debut in 1968, the classic shoe has adorned the feet of NBA pros, skaters, hip-hop artists and football fans alike, bringing its stylish suede and iconic PUMA Formstrip to the street for well over 50 years. A sturdy yet flexible midsole, born from its sporting origins, offers up the same comfort today, with the ever-pleasant suede upper providing an unmistakable example of PUMA’s rock-solid heritage.
Features
• Suede upper
• Rubber outsole • Lace closure
• PUMA Formstrip • Low top
• Rubber outsole • Lace closure
• PUMA Formstrip • Low top
Additional Information
- Quick Ref: 47336
- Man. Ref: 352634-05
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