Founded by William J. Riley in 1906, New Balance started small, producing highly flexible, three-point arch supports for those that suffered discomfort wearing shoes, all inspired by the daily balancing acts performed by Williams’ own backyard chickens as they nimbly navigated the coop. Chasing supportive, innovative comfort from the moment it was born over a century ago, New Balance would become a sporting shoe manufacturer of import among both athletes and basketballers, loved for its specialist footwear.
Rolling on to 1972, under new owner Jim Davis, New Balance foresaw a shift in the market. Hoping to ride the wave of casual style and streetwear, they began a push for leisure time products and comfy, all-day pieces that would eventually be sought-after from coast to coast and beyond, all renowned for their quality and comfort. From retro-inspired icons such as the 327 and 420 to the newer Fresh Foam cushioning technology pieces of today, New Balance has never stopped developing and has a deep collection of classic leather and suede silhouettes that will always look and feel superb.
New Balance 550
A sleek retro inspired sneaker that combines basketball aesthetics to modern everyday wear style. New Balances’ 550 drop uses a simplistic design that makes it a core on foot essential. Featuring an understated yet stylish design, the 550 complements a wide range of outfits, from casual jeans to streetwear. With a cushioned midsole and supportive foot bed, providing all-day comfort whether you're active or relaxing. The New Balance 550 sports a vintage basketball-inspired design, featuring a clean leather upper
New Balance Toddler 550 with Hook & Loop Top Strap (TD)
Dress your little one up in vintage style with the New Balance Toddler 550 with Hook & Loop Top Strap (TD) in Black, based on the original 550 that debuted in 1989 and made its mark on basketball courts from coast to coast – all redesigned with modern technologies for growing feet.
Boasting a sleek synthetic suede upper, the New Balance Toddler 550 is supple and durable. The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late 80s, with a rubber outsole ensuring traction and durability for a reliable and resilient finish. Bungee lace closure with a hook-and-loop strap allows for easy on and off for ultimate on-the-go convenience.
New Balance
550
Basketball is engrained deeply in the history of New Balance, and few shoes embody this inspiration greater than the 550. Designed by the legendary Steven Smith, the 550 built upon its b-ball focused predecessors the 480 and 650, bringing exaggerated lines inspired by 90s graffiti, all on a stable heel and responsive, updated traction. Fast-forward to 2018, and, after a period of obscurity for the 550, it finally catches the attention of nostalgia icon Teddy Santis and his Aime Leon Dore label, sparking new interest in this venerable piece. Refreshed and remade for a more appreciative age, remastered 550 shoes debuted in 2020, continuing to ride the wave of 90s inspiration with new colourways and releases.
Features
• Synthetic suede upper
• Rubber outsole for traction and durability
• Bungee lace closure with hook-and-loop top strap for easy on and off
Additional Information
- Quick Ref: 1019393
- Man. Ref: IHB550BB
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